OUR CREATIVE PROCESS- A BEHIND THE SCENES- AUG 2025

Written By POMF CLUB

STEP 1: WE SPIRAL.

It always starts with an emotional breakdown.
A meme hits too close. A childhood memory resurfaces while we’re microwaving soup. Sometimes it’s just Tuesday.
Boom. ⚠️Downfall initiated.⚠️
No trigger is too small. No overreaction too dramatic.

Every project we make is born in that moment:
raw, irrational, and so spiritually loud you mistake it for purpose.
It’s not clarity.
It’s collapse—with a mission statement.

STEP 2: WE REPRESS. WITH SNACKS.

Emotions? Suppressed.
Coping? Processed.
We drown the spiral in sugar, TikToks we hate, streaming shows we don’t remember watching, and emotionally hollow snacks that taste like nothing but stale air. This is our dopamine-speedrun stage—chaotic comfort rituals that buy us just enough time to avoid any shred of responsibility. It’s consumption as avoidance.
Is this healthy?
Absolutely not.
But it’s tradition. And it works.
Until it doesn’t.

STEP 3: PANIC = PROGRESS

Deadlines?
Terrifying. Perfect. Fuel.
We enter survival mode. This is fight-or-flight.
We choose fight, but make it ✨aesthetic.✨

All that pent-up emotional damage?
We weaponize it. We squeeze it into content.

Suddenly, we are artists.
We are writers.
We are gods fueled by caffeine, fear, and five layers of suppressed trauma.

We funnel the chaos into creation:
Stories that feel like breakups. Pillows that feel like apologies. Merch that doubles as a warning sign.
This isn’t content.
This is a nervous breakdown larping as a brand.

STEP 4: We lie TO OURSELVES. BEAUTIFULLY.

The spiral gets dressed. The breakdown puts on lip gloss. We slap a bow on the emotional wreckage and call it a “drop.” We make it look curated. Intentional. Thought-out. Strategic.

It never is.
We don’t know what we’re doing. We never have.
Not once. Not for a single godforsaken second.

But we love too hard, spiral too much, and care just enough to make it pretty. And then?
We give it to you. Like it’s a gift. Like it’s safe. Like it won’t ruin you in the exact way you were secretly hoping for. This isn’t a pipeline. WE DON’T EVEN KNOW HOW PIPELINES WORK. There is no marketing. This isn’t structure. This is a trapdoor we fell through and now we’re waving at you from the bottom.

POMF CLUB