WHAT WE DO

POMF CLUB is an emotional breakdown disguised as a lifestyle brand wrapped in serotinin, and sprinkled in soft threats that take form in ✨content.✨ We spiral. We panic. We turn unprocessed feelings and delusional ideas into dangerously huggable merch, chaotic web-novels, and a fanbase that feels like group therapy with worse boundaries.

Physically based in USA. Spiritually based in the comments section of a 2007 Youtube AMV with Evanescence and no context.
This isn’t just a brand.
It’s a handcrafted descent into chaos disguised as content. Mental instability in a cute little package. Emotional malpractice with a checkout button.

Everything here took too many hours, too much caffeine, and a frankly irresponsible amount of love to make. If we’re doing it right, you’ll come for the content and stay because your sense of wonder got blackmailed.
Welcome.
We made this for you.

NOVELS

We write stories that take your sleep schedule hostage and emotionally gaslight you into falling for characters who would absolutely ruin your life—but hotly. It’s not just drama. It’s weaponized longing. It’s not fiction—it’s psychological combat, and you’re losing. Read here.












































  

    
  
    

      

        

          

          
          

          
            
              

                
            
            
            
            
            
            
            

            
              
            
            

          
              

            
          

        

      

    

    
  


  














































  

    
  
    

      

        

          

          
          

          
            
              

                
            
            
            
            
            
            
            

            
              
            
            

          
              

            
          

        

      

    

    
  


  




  




  
PILLOWS & SHIRTS
We make parasocial coping mechanisms in physical form. Pillows. T-shirts. Emotional support objects designed to be soft enough to cry into, but loud enough to be a cry for help. Everything is handcrafted and aggressively huggable. You’re not just buying something cute. You’re buying the illusion of stability with excellent stitching. Shop here.























  
  















































  

    
  
    

      

        

          

          
          

          
            
              

                
            
            
            
            
            
            
            

            
              
            
            

          
              

            
          

        

      

    

    
  


  




  




  
COMMUNITY
POMF CLUB’s community is a live-action group delusion hosted in a Discord server that feels like a sleepover, a support group, and a ritual gathering all happening at once. It’s feral. It’s way too emotionally involved. No one’s even pretending to be normal anymore. Join here.























  
  





    

  
  

  



  
    
    


  
  




  

    

    
      
        
        
          





  








        
        

      
    
    

  

  

    

      
      
      
      
      
      
      
      
      

  




  
our CREATIVE  
PROCESS























  
  





    

  
  

  



  
    
    


  
  




  

    

    
      
    
    

  

  

    

      
      
      
      
      
      
      
      
      

  




  
STEP 1: WE SPIRAL.























  
  















































  

    
  
    

      

        

          

          
          

          
            
              

                
            
            
            
            
            
            
            

            
              
            
            

          
              

            
          

        

      

    

    
  


  







  
It always starts with an emotional breakdown.
A meme hits too close. A childhood memory resurfaces while we’re microwaving soup. Sometimes it’s just Tuesday.
Boom. ⚠️Downfall initiated.⚠️
No trigger is too small. No overreaction too dramatic.

Every project we make is born in that moment:
raw, irrational, and so spiritually loud you mistake it for purpose.
It’s not clarity.
It’s collapse—with a mission statement.























  
  





  




  
STEP 2: WE REPRESS.  WITH SNACKS.























  
  










  
Emotions? Suppressed.
Coping? Processed.
We drown the spiral in sugar, TikToks we hate, streaming shows we don’t remember watching, and emotionally hollow snacks that taste like nothing but stale air. This is our dopamine-speedrun stage—chaotic comfort rituals that buy us just enough time to avoid any shred of responsibility. It’s consumption as avoidance.
Is this healthy?
Absolutely not.
But it’s tradition. And it works.
Until it doesn’t.























  
  







    

  
  

  



  
    
    


  
  




  

    

    
      
    
    

  

  

    

      
      
      
      
      
      
      
      
      

  




  
STEP 3: PANIC =  PROGRESS























  
  















































  

    
  
    

      

        

          

          
          

          
            
              

                
            
            
            
            
            
            
            

            
              
            
            

          
              

            
          

        

      

    

    
  


  







  
Deadlines?
Terrifying. Perfect. Fuel.
We enter survival mode. This is fight-or-flight.
We choose fight, but make it ✨aesthetic.✨
All that pent-up emotional damage?
We weaponize it. We squeeze it into content.
Suddenly, we are artists.
We are writers.
We are gods fueled by caffeine, fear, and five layers of suppressed trauma.
We funnel the chaos into creation:
Stories that feel like breakups. Pillows that feel like apologies. Merch that doubles as a warning sign.
This isn’t content.
This is a nervous breakdown larping as a brand.
Shame-powered. Panic-coded. Emotionally weaponized. You will check out with three new pieces of merch and a new fetish to hyperfixate on.























  
  





    

  
  

  



  
    
    


  
  




  

    

    
      
    
    

  

  

    

      
      
      
      
      
      
      
      
      

  




  
STEP 4: We lie TO OURSELVES.   BEAUTIFULLY.   























  
  















































  

    
  
    

      

        

          

          
          

          
            
              

                
            
            
            
            
            
            
            

            
              
            
            

          
              

            
          

        

      

    

    
  


  







  
The spiral gets dressed. The breakdown puts on lip gloss. We slap a bow on the emotional wreckage and call it a “drop.” We make it look curated. Intentional. Thought-out. Strategic.

It never is.
We don’t know what we’re doing. We never have.
Not once. Not for a single godforsaken second.

But we love too hard, spiral too much, and care just enough to make it pretty. And then?
We give it to you. Like it’s a gift. Like it’s safe. Like it won’t ruin you in the exact way you were secretly hoping for. This isn’t a pipeline. WE DON’T EVEN KNOW HOW PIPELINES WORK. There is no marketing. This isn’t structure. This is a trapdoor we fell through and now we’re waving at you from the bottom.























  
  








  
Welcome to POMF CLUB. You’re complicit now.























  
  





    

  
  

  



  
    
    


  
  




  

    

    
      
    
    

  

  

    

      
      
      
      
      
      
      
      
      




  
our favorites.























  
  








  






















  
  
    
  








  
These aren’t just our bestsellers.
 They’re gateway objects. These are the most-loved, most-hugged, most-sobbing-in-the-shower-over picks in the entire shop.
 Each one is handcrafted during a breakdown and released into the wild with the confidence of someone who is absolutely not okay but really good at pretending.
You don’t need them.
 But you’re already picturing one in your bed.
 And honestly? It’s picturing you back.